What to look out for in a digital marketing consultancy

For most businesses, digital marketing is now an essential part of any promotion strategy. Of course, the increased demand for online marketers means that the marketplace has reached something of a saturation point, which is why it’s important to know what to look for before availing of the services of a digital marketing consultancy.

But what exactly makes one digital marketing agency better than another? Let’s consider the following must-haves:


A lot can happen during the day-to-day running of a marketing campaign. Strategic moves can backfire, performance might be drastically below expectations and things might just seem like they aren’t gaining momentum. A creative digital marketing consultancy should be available to respond to these concerns.


Once your campaign is up and running, your digital marketing agency should be more than willing to provide you with up-to-date reports on how it is performing. Poor consultants will be reluctant to show you these, because they worry that their low figures will result in the loss of a client. Good consultants will be able to demonstrate to you how and why their campaign is working. If there’s room for improvement, they’ll be happy to address that too.

Great customer service

Any digital marketing agency worth its salt should be willing to help their clients avoid the frustration of automated help processes. Offering real-time solutions from a trusted professional instils trust in businesses. It’s all about a close working relationship and understanding the needs of your company.

Ongoing campaign optimisation

The reports your digital marketing consultancy provides you with aren’t simply to prove they’re working for you. These reports should be constantly pored over and used as a blueprint for ongoing success. Your consultancy shouldn’t merely write a prescription and leave you to it: they should help your campaigns to mature over time by providing scalable solutions that adapt alongside you. This will provide you with the best possible results, and the best possible return on investment.

Here at Mintcake Digital, we offer a range of services of digital marketing services across Cumbria and North Lancashire. If you would like to discuss how we can help bring added value to your business, please contact us, or call today on 01539 900 020.