If you are unsure about how to implement a digital marketing strategy for your business, we can help by providing valuable consultancy aimed at helping you to develop and implement an effective plan.
The starting point is an initial free meeting to help us understand your business objectives and discuss the steps needed to develop and implement a successful digital marketing plan. In preparation for this meeting we will review of your current website and how well it appears to be performing in search engines and our findings will be presented as part of the initial discussion.
Following on from this meeting we would tailor a consultancy package to suit the unique needs of your business. This might involve one of our standard consultancy packages or be tailored to suit your circumstances. Typical consultancy packages either take an in-depth look at your overall digital marketing strategy, or focus solely on the development of a successful content marketing plan.
Whichever one of these options suit you needs best, our objective is to maximise the return on your digital marketing investment and help ensure your business goals are achieved.
Digital Marketing Consultancy
According to Wikipedia, “digital marketing is an umbrella term for the targeted, measurable and interactive marketing of products and services using a range of digital technologies to reach and convert leads into customers and retain them”.
In our experience, although most businesses have a website, relatively few are enjoying the many benefits offered by digital marketing and are losing out to their more fleet footed online competitors.
Mintcake can help you to both develop and implement a successful digital marketing plan and our consultancy packages includes the following:
- Achieve a detailed understanding of your current business and marketing objectives
- Review the extent and performance of your current digital marketing activities
- Development and document a digital marketing plan
- Create a detailed implementation plan
- Setup data analytics to measure and control campaign performance
The deliverable from the consultancy process is a detailed report that includes recommendations that provide your business with a digital marketing roadmap that will help you achieve your business and marketing objectives.
Content Marketing Consultancy
Today having an effective content marketing plan is essential to both achieve good rankings in search engine like Google and achieve successful conversions in the form of online enquiries or orders. This applies to any size of business regardless of the sector you operate in and research has shown that companies with a documented plan typically have more success than those that don’t. What your business needs is a clearly defined plan that is accompanied by goals that ensure that a consistent stream of high quality online content is being generated.
The aim of our content marketing consultancy package is to help you develop and document a content marketing plan that reflects the unique nature of your business and your products and services. As a result your business will be equipped with a plan that will allow you to create high quality content that will solve the problems of your customers and encourage them to share your content with others.
The content marketing consultancy package includes the following:
- Understanding how a content strategy will help you achieve business goals
- Define content objectives
- Identify the target audience for your content?
- Research competitors to understand their content strategies
- Decide what types of content are needed and what form this should take
- Create an effective content promotion and distribution plan
- Identify how and by who content will be created and published
- Define what measurement and control processes are needed
The outcome of the content marketing consultancy process will be a fully documented content strategy and plan.
The scope of the consultancy work would be discussed at the initial meeting and the fee structure agreed prior to the delivery of consultancy services.
Why not talk to us now to find out how one of our consultancy packages could help you achieve your business objectives?
For an initial informal chat call us today on 01539 900020 or submit an online enquiry.