You may or may not be aware that if Google hasn’t indexed a new page or blog post on your website (or indeed your entire website), it won’t be found via the search results.
Getting your content indexed is never instant and Google is very good at finding content eventually, but there are few things you can do to hurry them along.
1. Ensure the page is in your sitemap
If your website does not have a sitemap, or you haven’t submitted your sitemap to Google, then you’re missing out on one of quickest ways to get content indexed. When links to pages are included in your sitemap you’re basically informing Google that they’re there and making it as easy as possible to find them.
2. Build links from important pages
When you add new content to your website you should link to it from your most powerful pages, such as your home page. Adding links to your latest blog post, new resource of product page from your home page not only promotes them to users but sends powerful signals to Google.
Furthermore, pages with no incoming links at all are known as ‘orphan pages’ and are likely to be seen as unimportant by Google, and they will take longer to find them. You need to help Google along when they’re determining how to rank new content.
3. Share content on social media
There’s lot’s of research that suggest social sharing has become an strong ranking factor. Promoting your new content on social media get’s it instantly in front of your target audience, and will naturally bring in likes, shares, retweets etc.
Plus, don’t ignore your social media channels the rest of the time. An engaged audience is far more likely to interact with new content when you’re ready to promote it.
4. Generate visitors to the page
There’s still some debate as to whether generating visitors contributes to quicker indexing and better rankings. However, with the amount of data Google gathers on user behaviour, especially through Google Chrome, it seems logical that if a series of users started looking at one particular page their systems would take notice.
If you’re particularly proud of some new content you’ve published, or are sure your special offer will attract interest, one way you can generate visitors quickly is through paid search ads or sponsored social media posts.
5. Publish new content regularly
Make a blog schedule you can stick to, or add new promotions to your website at a regular day and time. Google loves new content and they regularly find new posts you’ll encourage them to come back to your website more often.
That said, ensure your content is useful, well written and unique. If Google judge your content to be poor quality you could be penalised, which can be difficult to overcome.
If you do feel Google is making a point of not indexing your content then you need to diagnose the reason – because there will be a reason.
It’s far more likely to be something you’ve done or not done, rather than Google themselves simply avoiding it and could indicate a wider issue with your overall content strategy.