The objective of content marketing is to help you grow by positioning your business as the leading supplier within your particular market niche. This is achieved by providing online content that your customers and prospects will find useful in solving their problems and needs.
What is Content Marketing?
According to the Content Marketing Institute “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.”
To be successful your business needs to develop a content strategy that reflects the needs of your particular market niche. Having established your strategy you need a plan that will ensure content is created, promoted and distributed, using the best channels to suit the your business objectives.
We believe that an effective content marketing plan is essential for the success of any digital marketing strategy.
Why is Content Marketing so Important?
The benefits of content marketing far outweigh the costs and, as a result, this area of digital marketing represents an increasing percentage of marketing budgets.
Many industry commentators are reporting that the growth in content marketing activity outstripped all other areas of digital marketing during 2015. This is because content marketing provides the best way to engage with potential clients by making available the information they need during the process of researching and then making a purchase of a product or service.
Your business will gain three main benefits by implementing an effective content marketing strategy:
- Demonstrate your expertise and understanding of the business sector you operate in.
- Increased brand visibility because people will be encouraged to share your useful content with both friends and colleagues
- Higher search engine rankings and visitor levels because Google loves high quality content that is updated regularly
Content Marketing examples
The Mintcake Approach
As a digital marketing agency we provide a combination of consultancy to help you develop your content marketing strategy and then assist you by providing creative content creation services. By combining these content services with search engine optimisation and on-going analysis and reporting our objective is to help you maximise your return on investment from your overall digital marketing activities.
For an initial chat about how we could help you to develop an effective content strategy, call us today on 01539 900020 or submit an online enquiry.